Creativity and money, at war again
I'm a freelance graphic designer in Lagos and my primary professional experience is watching creative work get devalued. Not as a trend or an industry phenomenon. As individual requests, weekly, from clients who think 'creative' means 'negotiable on price'. I started writing essays about this in 2022 because I had a lot to say and nowhere to say it. The first one was about a client who asked me to revise a logo twenty-three times and then decided to use the second version. I posted it on a personal blog and forty-two people read it in a month, which felt like an audience. Then I wrote a second one about the economics of freelance creative work in Lagos specifically, the dollar rate, the cost of design software subscriptions, what a fair hourly rate would be in a market where clients habitually compare your quote to five others and choose the lowest. That one got three thousand reads. Now I write essays and occasional fiction about people who make things for a living in conditions that make it hard. Not a complaint, or not only. An accounting. I'm twenty-six and I've been freelancing for three years and I have strong views and decent craft and I'd like somewhere to put both.